Pinterest provides a variety of advantages for individuals or businesses trying to boost their SEO ranking. These benefits include everything from in depth analytics and being able to provide direct links to your site, to being able to add specific tags and create a brand channel.
One of the first advantages most businesses or blogs have taken advantage of is the free and in depth analytics that Pinterest provides. It gives you the exact pin from which traffic was referred to your site. This can be used to your advantage in a multitude of ways. For one, this allows you to connect with the people who are out there marketing for you, give them some advice, or even thank them with online shout outs or even a gift package. It also allows you to see what kind of pins grab your audience’s attention. Another thing that is extremely good for SEO on pinterest is the ability to create a brand channel. This allows you to take full advantage of a very targeted marketing strategy, and to keep track of how it’s running with statistics like follower numbers and number of likes on your pins. This also allows people to re-pin things that you post which spreads your marketing exponentially. The pinterest layout is perfect for virtual catalogs. You could have an entire board of just pictures of some of our products with direct links on where to get them.
Pinterest is also fully capable of being linked with a Facebook account. This is great for bloggers trying to get more SEO because it makes it so that anything you pin on pinterest will show up as a link with a short preview of the content on your Facebook timeline. This can in turn promote your pinterest, which in turn promotes all of your other site, creating a very large, very strong network of cross pollination, great for increasing blog views as well as SEO.
SEO techniques can also be applied within pinterest itself by using tags and keywords that apply to your business or blog. Using keywords in this way will increase your standings on the searches that users do on their interests within the site. And just like in other search engines, the higher up you appear, the more likely you are to be found. But one important thing to remember about what you post is called the 90/10 rule. That rule states that only ten percent of your pins should be self-promotion, any more than that and you just come across as pompous and nobody is interested in your content.
If you are getting a lot of follows and a lot of likes or re-pins, but you’re not seeing a big jump in the views on your site, than a possible solution would be running a competition. The competition should of course have some sort of reward for the winner, but should somehow be designed to direct the users to your website to win.